The Los Cabos Tourism Board is now an official sponsors of the Vancouver Canucks for the 2013-2014 NHL season. And it will be using that sponsorship to promote the popular resort destination to this key Canadian market.
The partnership, which includes branded rink boards, ice level signage, LED scoreboard branding, digital concourse signage and an exclusive Facebook promotion (scheduled to launch later this year), is a unique opportunity for both the destination and the Canucks.
Eduardo Segura, managing director of the Los Cabos Tourism Board, commented: \”Canada is an extremely important market for us; second only to the United States. We honoured to have the opportunity to sponsor the Vancouver Canucks for the 2013-2014 season. This partnership comes at a perfect time for Los Cabos as we are putting a greater focus than ever before on attracting Canadian travellers; we hope this will keep us top-of-mind with Canucks fans as they plan their winter getaways this year.\”
Victor de Bonis, Canucks COO and alternate governor, NHL, said: \”We are proud to call Vancouver home but as Canadians we love to travel, especially to resort destinations like Los Cabos. We look forward to showcasing opportunities for our fans to visit such a beautiful part of the world.\”
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