Travel Agent Appreciation

Holiday Travel Will Focus On Families

In its latest tracking study of American travellers, Longwoods International reports that the steady decline of COVID-19 across the country will spur lots of family-related travel this fall and winter with seven in ten holiday travellers planning to spend time with friends and family.

The study found that 40% of travellers said they’ll be spending time with family without any COVID-19 precautions or concern; while 35% will gather with family but with some health and safety precautions (outdoor venues, mask wearing, etc.); and 32% will limit the size of family gathering this year. Only 4% reported they do not plan to attend family gatherings this fall and winter because of COVID-19 concerns.

Amir Eylon, president and CEO of Longwoods International, noted that: “Fear of family travel and get-togethers has receded dramatically compared to the holiday period last year.”

Eylon continued: “This is good news for the tourism industry, since visiting friends and family is typically the number one reason Americans travel to cities and states throughout the U.S.”

The number of travellers with trip plans in the next six months now stands at 91%, the highest level since the beginning of the pandemic and up from a low of 57% last December.

And the percentage of travellers planning to change upcoming travel plans because of COVID-19 has declined to 46%, down from a pandemic peak of 85% in April of last year.

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Posted in COVID-19, News, Trends & Research