Holland America Line has named Lisa Blake to the position of business development manager, affinity & diversity group sales.
In this capacity, Blake will aim to expand group sales and work with travel advisors looking to grow their business in the affinity and diversity market, including, but not limited to, women, a variety of ethnicities, people with disabilities and the LGBTQ community.
Blake will report to Denella Ri’chard, , Holland America Line’s senior director of trade communications and engagement.
Eva Jenner, vice president of sales for Holland America Line, said: “There is an untapped market for affinity and diversity groups in the cruise industry; and as we grow our sales team, we’re excited to add a professional like Lisa who brings a wealth of knowledge and experience that will be beneficial in building up this area of our business. Holland America Line’s perfectly sized ships are ideal for both business-oriented and vacation groups, and Lisa is going to provide invaluable support to the affinity group community.”