Holland America Line has named Kacy Cole as its new vice president of marketing and e-commerce.
Cole comes to the cruise industry with over 20 years of global experience leading marketing functions, implementing digital transformation and integrating brand and performance marketing together to deliver growth.
She will report to Beth Bodensteiner, Holland America Line’s chief commercial officer.
As vice president of marketing and e-commerce, Cole will use her knowledge of digital marketing to work closely with teams across all areas of the organization to refine Holland America Line’s strategic focus and enrich the consumer experience.
Cole will create enhanced strategies for everything from full-funnel marketing at all stages of the booking process and branded content to guest-service initiatives and innovations and integrations on company-owned channels, including www.hollandamerica.com.
With an obsessive focus on customers, Cole will develop digital solutions that best service the guest experience across all brand touchpoints.
Sail on over to www.hollandamerica.com for more.