The Hong Kong Tourism Board (HKTB) has joined forces with National Geographic to promote its 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes.
The campaign will include an authoritative guidebook, Your Guide to Hiking & Cycling in Hong Kong, and photo gallery, as well as collaborative content with insights from National Geographic photographers and trail experts.
Visitors to Hong Kong can now discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of the “One Place, Two Perspectives” narrative. Contrasting city views with verdant mountains; traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes, the stories will present Hong Kong as a “jaw-dropping, breathtaking visual dichotomy.”
These tales of contrasts will celebrate the hard-to-believe fact that about three-quarters of Hong Kong’s landmass is actually countryside, and that the vast network of hiking trails is easily accessible from any corner of the city.
“We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy travelling and adventures,” says Anthony Lau, executive director of the HKTB. “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”