Hong Kong welcomes the Year of the Dragon

The Hong Kong Tourism Board (HKTB) and the Hong Kong Economic and Trade Office (Toronto) teamed up to welcome 120 travel industry VIPs’ to The Carlu in Toronto last night (Feb 8) to celebrate the Year of the Dragon.

Along with celebrating the strength, courage and resilience that the Year of the Dragon brings with it, the evening was also about celebrating the HKTB’s partnerships with the travel trade – both those longstanding relationships with tour operators and travel advisors and the new ones that will be forged in 2024.

“Hong Kong is back,” observed Michael Lim, the HKTB’s director, Americas, in addressing guests, pointing out that in 2023, Hong Kong welcomed 34 million visitors and expectations are high that those numbers will grow in the coming year.

New hotels & attractions

Lim told Press Today that while air capacity is still a bit of a challenge at the moment, that will improve and the HKTB also sees some great opportunities in multi-destination holidays moving forward.

And there’s certainly lots going on in the destinations, with 15 new hotels online or coming online; new attractions; the expansion of both Disney and Ocean Park; there are 80 mega events planned; plus a whole lot more.

Lim noted as well that already the HKTB has hosted Canadian tour operators on a couple of Fams to show them what’s new, in terms of itineraries, attractions and activities and to “re-excite them” about the destination.

So, stay tuned, Hong Kong will have plenty on offer in the Year of the Dragon.

In the photo

The Hong Kong Tourism Board’s team, from L to R, are Jorge Lee, Carol Lam, Yuen Kan and Michael Lim welcoming guests arriving for the HKTB’s and HKETO’s Year of the Dragon celebrations in Toronto on Feb. 8.