Honing In On Adventure Travel With G Adventures

This past weekend G Adventures hosted the second Special Agent G program at its Toronto headquarters, “Base Camp,” with 30 Transat Distribution Canada owners and agents from across Canada in attendance.

Special Agent G is an interactive training initiative developed to cultivate adventure specialists and to help break down any barriers that prevent agents from selling adventure travel.

In addition to a product overview, participating agents got insight into selling adventure travel, how they can grow their business with groups, the power of strong storytelling, building their business with social media and insight into sustainable tourism and the company’s non-profit organization Planeterra.

The agenda wrapped up with a personal address from G Adventures founder Bruce Poon Tip. Each participant graduated and received an “Adventure Specialist” certificate. A trip to Cambodia was also awarded.