Hurtigruten Establishes North American Presence


Hurtigruten is opening a new Seattle-based office as it moves to establish a more robust North American presence. The company, which provides authentic Norwegian Sea voyages as well as expedition sailings to the remote regions of the Arctic and Antarctica, is taking a fully integrated approach to marketing, sales and reservations services, specifically designed for the world’s largest cruise market. Distribution will be spread through travel agents, tour operators and directly to the consumer.


Hurtigruten is also expanding its relationship with Global Voyages Group and has entered a strategic, integrated partnership with the Seattle-based firm. “We want a much more aggressive approach for the North American market place and expect significant growth in the years to come. Global Voyages Group has demonstrated extensive experience in the growing expedition style category, as well as with Alaska tourism, which makes them an ideal partner,” says Daniel Skjeldam, Hurtigruten CEO.