HX Expeditions unveils new fleet colours

HX Expeditions has introduced new fleet livery colours in its brand colours of ‘Indigo Blue’ and ‘Sand’, marking a key milestone in the continued evolution of its standalone brand.

This new chapter follows the initial HX brand launch in December 2023 and signals the final stages of a transformative rebranding journey as HX officially separated last month from its Norwegian heritage sister brand of Hurtigruten. The new colours aim to reflect the company’s forward-thinking vision and continued commitment to providing unparalleled and responsible expedition experiences for its guests.

The new livery colour palette takes inspiration from marine wildlife with colours such as ‘Pearl, Sand and Arctic White.’ The iconic red and black colours previously used by the Hurtigruten Group have long been associated with the heritage sister brand of Hurtigruten, which will continue to use those colours and will remain unchanged. This new visual identity for HX introduces a distinct and modern look and ensures that guests won’t get confused in places like Norway where the two brands will still co-exist.

Ongoing brand changes

HX has already introduced a series of changes, including a revamped website, new indigo blue jacket for guests, and a comprehensive overhaul of branded materials—all carefully designed to reflect the company’s rich history while embracing a bold new future all focused on sustainability, science and expertise going back to our first sailings in 1896.

“This is the next important step in the HX brand evolution” said Gebhard Rainer, CEO of HX Expeditions “The rebrand of our fleet is not just about aesthetics, it’s about creating an experience that resonates with our guests on every level. Our new fleet colours are a reflection of who we are today and where we are heading, while also maintaining a respectful distinction from our heritage brand, which will continue to proudly represent its own legacy in red and black.”

For more information, visit travelhx.com.