Icelandair Introduces Free ‘Stopover Buddy’ Service


Icelandair has launched a new “Stopover Buddy” service, designed to provide visitors to Iceland with an authentic Icelandic experience.

Through April 30, passengers flying to Europe on Icelandair can request a Stopover Buddy — free of charge — with similar travel interests, including hiking, nature, food, culture or just city sightseeing. The assigned local “Buddy” will tailor a trip based on their shared interest – check out a favourite swimming pool, café or boutique, go hiking on a secret trail, practice yoga at a secluded hot spring, or explore a favourite spot to view the northern lights. The time spent together is up to the passenger and their Buddy.

Icelandair has given passengers the opportunity to explore Iceland on their way to Europe since the 1960s. Now, with a Stopover Buddy, passengers can explore Iceland like a native… with a native.

“We’re thrilled to offer this unique service that allows our guests to experience Iceland as an Icelander. We have worked closely with our colleagues to discover their interests, hobbies and unrivalled local knowledge, which will make for some truly unique and personalized experiences when paired as a Buddy,” says Birkir Holm Gudnason, CEO at Icelandair. “The Stopover Buddy service will give our passengers an authentic taste of Iceland and we look forward to hearing about their journeys.”

Holm, 41, is one of the available Buddies, offering passengers a tour of his hometown and a day of backcountry skiing. Visitors can also pair up with Margret, 64, a flight attendant of 30 years who is an expert on geothermal springs. Enjoy a cooking lesson in traditional Icelandic fish dishes with travel consultant, Inga, 45. Passengers wanting to keep active on their stopover may find themselves on a running or cycling tour with fitness enthusiast Dagur, 51, who has worked in Icelandair’s IT department for 20 years. The more adventurous guests can spend time with pilot Sigrun, 44, whose passion is bike racing down icy mountains.

The Stopover Buddy service is available free of charge through April 30.

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