Travel Agent Appreciation

IHG One Rewards Reinvents Itself

With the travel industry roaring back to life, IHG Hotels & Resorts is debuting a new global loyalty program — IHG One Rewards — as it welcomes guests to the next chapter of travel.

With nearly 6,000 hotels in over 100 countries, IHG Hotels & Resorts has been hard at work while the world was on hold – building its portfolio, repositioning itself in the industry with exciting new brands and partnerships, investing significantly and taking loyalty to new heights.

IHG is launching a best-in-class loyalty program, IHG One Rewards, which is centered around its guests – giving them richer benefits, more ways to earn, and newly enhanced credit cards, all powered by leading technology on its new mobile app.

The reimagined program connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 17 brands, including one of the largest Luxury & Lifestyle collections in the world.

The launch of IHG One Rewards follows the announcement in January 2022 of the program’s new tier and bonus point earning structure – designed to help members earn more points faster and have more ways to use them.

IHG One Rewards will offer industry-leading value and relevant benefits for members to enhance their stays. Highlights of the program include:

Faster Earn: A new tier and bonus point earning structure will allow members to earn more points faster and gain rewards sooner. The new tier and bonus point earning structure starts on April 13, 2022 and will be reflected in all member accounts on or before April 17, 2022.

Richer Benefits: Further enhancements and member benefits include:

  • FreeBreakfast forDiamond Elite members as a Welcome Amenity choice
  • Exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members
  • More opportunities for Elite members to receive early check-in, late check- out (if available) and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members)

Exceptional Choice: Recognizing that not all members want to use their points in the same way, IHG One Rewards marks the introduction of Milestone Rewards – a new, technology-enabled platform that will allow members to choose the rewards that matter most to them. Starting at just 20 nights stayed, members will be offered a choice from a selection of rewards every 10 nights, through 100 nights stayed. These Milestone Rewards choices include points, $20 F&B Rewards, Confirmable Suite Upgrades and Annual Lounge Membership.

Claire Bennett, Global Chief Customer Officer, IHG Hotels & Resorts, said: “This is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years. It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program. We’re truly transforming guest experiences by giving our loyalty members more of what they want, more value and exciting benefits individually delivered via new technology with our new mobile app.”

Go to www.ihg.com/one for more.

Posted in COVID-19, Hotels, News, Resorts

 

 

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