Island Air enhances inter-island service

Island Air has unveiled a new business model featuring a complete image and brand overhaul. The new brand coincides with the arrival of the airline’s new common fleet type, the ATR in August. The comprehensive rebranding touches every aspect of the airline — from an enhanced web site to a newly inspired aircraft livery design, including a new logo mark and identity. Along with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the Dash 8 aircraft that are being replaced. The changes and additions to Island Air’s brand will take place incrementally with the complete rebranding targeted for completion in the fall. (http://www.islandairgroup.com)