The Israel Ministry of Tourism- Canada ‘IMOT’ has signed a worldwide marketing agreement with Peerless Travel Group of Toronto that will offer cooperative support to boost promotions and marketing of Israel into 2022 and onwards.
The move is part of IMOT’s long-term vision to reinforce a strong recovery for travel to Israel from Canada and other international markets.
Gal Hana, Israel Consul of Tourism for Canada, said of the agreement: “I am proud that IMOT’s Canada office was the last one to sign a partnership with TravelBrands just prior to the pandemic, and the first one to sign an agreement in the post pandemic era. This emphasizes our strategic approach in building and strengthening relationships for the long term.”
Hana continued: “Peerless Travel Group has been diligently getting ready for the floodgates to Israel to reopen – and with our signed Marketing Agreement, they will be able to confidently execute their plans.”
Ehud Telem, Founder and CEO of Peerless Travel Group, observed: “It is our honour to receive the vote of confidence from the Israeli Ministry of Tourism. Now more than ever we should collaborate on all fronts to restart tourism to Israel.”
Telem added: “Throughout the years Peerless Travel Group remained fully committed to Israeli tourism. IMOT’s support without a doubt will greatly help us increases our marketing impact, and we are confident that we will lead the Canadian traffic recovery for both FITs and groups.”
In Canada, IMOT is pursuing and inviting other such possible Marketing Agreements with leading Canadian tour operators, OTAs, conglomerates, and other members of the travel trade with global visons.
In the photo:
Ehud Telem, CEO Peerless Travel Group, Gal Hana- Consul for Tourism IMOT, Artzi Korostelev, Executive V.P. Peerless Travel Group