ITB Berlin Provides Strong Economic Boost


Over the last half-century ITB Berlin has had a decisive impact on tourism, and now celebrating its 50th anniversary it enjoys an excellent standing.

Through March 13, around 10,000 exhibitors from 187 countries and territories will be exhibiting the latest products and trends of the global tourism industry on 1,069 stands (pictured is the Canada booth). Over two-thirds of the exhibitors are from abroad.

Organizers expect around 100,000 international trade visitors and public attendance to reach tens of thousands on the weekend. They will be able to obtain an overview of the industry’s wide range of products in 26 halls. The ITB Buyers Circle gathers travel buyers from Europe, Asia, America, Africa and Australia, more than 40% of whom do business in the order of about 50 million euros each.

Exhibitors will be able to meet new buyers at the ITB Speed Networking event, or international bloggers at the Blogger Speed Dating event.

The Maldives is the official partner country of ITB Berlin 2016.

Attending on behalf of Baxter Travel Media and PressToday are David McClung (president) and Mitchell McClung.