The initiative sees TripAdvisor promoting its new airline reviews platform that’s designed to help travellers better understand the value of their flight experience beyond price.
For its part, Aeromexico will be encouraging customers to write candid reviews of their flight experience on TripAdvisor through various marketing channels.
Rodrigo Llaguno, vice-president of customer experience at Aeromexico, said: “We believe in proactively seeking consumer feedback and opinions, which is why we support the launch of TripAdvisor airline reviews.”
Llaguno noted that: “This latest innovation gives us a unique opportunity to hear our customers’ opinions on a platform that they love: TripAdvisor. Airline Reviews on TripAdvisor will help us to improve its customer experience, from shopping on our website, to the pre-flight, airport and onboard experiences.”
Andrew Wong, head of airline review partnerships, TripAdvisor global flights business, said “We’re helping travellers determine which flight options offer the best value beyond price by surfacing candid traveler reviews and photos, as well as detailed amenities information. By encouraging its customers to share their candid feedback, Aeromexico will give flyers around the world the insights they need to book with their carrier.”
Users can review any airline they have flown on TripAdvisor’s new airline review platform as brands like Aeromexico make a concerted effort to proactively engage with their customers and collect their honest feedback.
All reviews submitted by travellers are subject to TripAdvisor’s review submission guidelines.
For more, go to http://www.aeromexico.com .