Destination Vancouver is launching a new video campaign to reconnect visitors with the vibrancy of Vancouver.
Showcasing the transformational experiences Vancouver has to offer; the video is designed to instill optimism and invite visitors near and far to #Love Vancouver.
After a challenging 19 months, Destination Vancouver’s new video is a celebration of the unique urban rainforest found only in Vancouver – nature coupled with sophisticated urban experiences.
Keeping to local roots, the original song “Wild Heart” featured in the video is by Vancouver-based recording artist, songwriter, and producer, Desirée Dawson. Desirée is of mixed ancestry, her mother is of French-Canadian settler ancestry from Ontario and her father is of African descent from South Carolina. Watch the video here.
Destination Vancouver’s video will be released across digital video channels and Connected TV across Canada and Washington State beginning in late October until Spring 2022.
With a focus on what makes Vancouver a culturally diverse and urban destination within nature, this new video campaign is ultimately a message to Canadian and US visitors that the city’s tourism sector is ready to welcome them back.
Go to www.destinationvancouver.com for more.