Jamaica, Playa Team Up On Fam

The Jamaica Tourist Board teamed up with Playa Hotels & Resorts to host an exclusive FAM trip for travel advisors from

Twelve lucky agents were selected to visit Jamaica from May 10 to May 15 for an immersive destination experience that included tours of Playa’s five Jamaican properties and a full itinerary of island activities.

Advisors from British Columbia, Alberta, Saskatchewan and Ontario flew to Jamaica with WestJet Vacations and stayed at Jewel Paradise Cove, Hilton Rose Hall and Hyatt Ziva Rose Hall.

The group also conducted site inspections at Jewel Grande Montego Bay Resort and Spa and Hyatt Zilara Rose Hall.

The five-day trip gave agents the chance to enjoy a wide variety of must-see attractions near Playa’s Montego Bay properties. The curated itinerary included climbing Jamaica’s iconic Dunn’s River Falls, a tour of Rose Hall Great House, shopping along Main Street Rose Hall, and sampling authentic jerk cuisine at Scotchies and ice cream at Devon House.

Ahead of their return flight, the agents were treated to VIP airport services from Club MoBay and spent time enjoying the brand-new 11,000-square-foot departure lounge at Sangster International Airport.

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Photo Caption

Canadian travel agents tour Hilton Rose Hall during the Jamaica FAM trip. The group included Freddie Marsh, Business Development Manager – Western Canada, Playa Resorts and Hotels (far left) and Emma Madsen, Business Development Manager – Western Canada, Jamaica Tourist Board (far right).