Travel Webcast

Jamaica Says It’s Your Day

The Jamaica Tourist Board (JTB) is celebrating its long relationship with travel agents today and to mark Travel Agent Day 2020, the JTB will show its appreciation and give back to Jamaica travel specialists in Canada and the U.S. in a meaningful way.

Here in Canada, the JTB is giving away Tim Hortons gift cards to travel specialists based in that market.

The first 300 Canadian agents to register at will receive a $10 gift card via email.

In the U.S., the JTB will partner with Jamaican-owned food distributor Grace Foods to provide travel specialists with gift cards. Following participation in a webinar on May 6, the first 300 U.S. agents will be eligible to win the gifts cards by entering an online contest on

Donnie Dawson, deputy director of tourism, sales, Jamaica Tourist Board, said: “We treasure the remarkable relationship with our travel specialists who continue to play an important part in our success as a sought-after vacation destination.” Dawson continued: “This initiative is just one tangible way in which we can express our gratitude to our agents especially during what has been a most challenging period for the global travel industry.”

Along with its Travel Agent Day giveaway, the JTB has been providing support to keep agents engaged and updated on the product during this period of uncertainty, including hosting a number of webinars and sponsored training sessions, virtual sales calls and weekly scavenger-hunt inspired trivia games.

More than 40,000 travel specialists have been trained as part of Jamaica’s A One Love Rewards Program, which serves as a dedicated training platform for the travel agent community to become certified experts on the destination.

The program guides agents through vibrant, picturesque online pages that provide insider knowledge about the island. In 2019, the top travel specialists booked a total of 174,837 room nights, collectively for the year.

Go for more.

In The Photo

Jamaica’s Minister of Tourism Edmund Bartlett (centre, second row), Director of Tourism Donovan White (centre, front row), and Deputy Director of Tourism Donnie Dawson (left, back row) pose for a group photo with the top travel specialists of 2019.



Posted in Agent Incentives, Destinations, News, Travel Agents