Jamie Fox joins Flair as its Director, Agency Sales and Partnerships

Jamie Fox has joined Flair Airlines as its Director, Agency Sales and Partnerships, a newly created leadership role focused on expanding Flair’s visibility and engagement across Canada’s travel industry while supporting long-term growth.

Len Corrado, Chief Executive Officer of Flair Airlines, said: “We see an enormous opportunity to continue growing Flair’s presence and visibility across Canada’s travel industry.”

And Corrado continued: “Jamie brings deep industry experience, strong relationships across the travel trade, and a proven track record of driving growth. His leadership will help strengthen Flair’s engagement across the industry as we continue expanding Flair’s presence across the Canadian travel landscape.”

Fox will lead Flair’s agency sales and partnership strategy in his new role, focussing on strengthening trade relationships, expanding distribution opportunities, and enhancing collaboration with travel partners across Canada and the United States.

He brings over 30 years of leadership experience across the Canadian and U.S. travel industry, bringing a proven track record of driving revenue growth, expanding market presence, and building high-impact strategic partnerships in highly competitive markets.

Over the past decade in Canada’s airline sector (Air Canada), he has led high-performing sales teams, strengthened relationships with travel advisors, TMCs, corporate partners, and key industry stakeholders, while helping grow market share across North America.

Said Fox: “I’m incredibly excited to be joining Flair Airlines alongside such a passionate and experienced leadership team at a transformational moment in the Flair FWD journey. Canadians want and deserve affordable air travel — and just as importantly, they deserve reliability.”

Flair’s newly appointed Director, Agency Sales and Partnerships continued: “This next chapter for Flair is about building meaningful, long-term relationships that create value for everyone: travel agencies, travel advisors, TMCs, tourism partners, and most importantly, our shared travellers.”

And Fox added: “If you don’t know Flair yet, you should. And if we haven’t met yet, we look forward to changing that. We want to be in the market listening, collaborating, and building genuine partnerships across the industry.”

The addition of this role reflects Flair’s continued investment in long-term sustainable growth, industry collaboration, and expanding access to affordable air travel for Canadians.