JTB Names Rose To Deputy Director For North America

Philip Rose has been named Deputy Director of Tourism (Ag.), Americas by the Jamaica Tourist Board (JTB). His appointment took effect April 1, 2023 and he will be responsible for the U.S., Caribbean and Latin America.

Jamaica’s Minister of Tourism, Edmund Bartlett said: “Philip Rose has a long history working in tourism to promote brand Jamaica. Throughout the years, he has proven himself to be a visionary leader whose numerous successes have helped to elevate and maintain Jamaica’s status as one of the world’s top tourism destinations, particularly from North America. It was therefore a natural fit for him step into this key role.”

Most recently, Rose served as Regional Director for the Jamaica Tourist Board in the U.S. responsible for overseeing sales and marketing in the Northeast, the region that delivers the largest share of visitor arrivals to the island.

He has previously held senior-level positions within the organization including Regional Director of Canada, during which time the country recorded its highest visitor arrivals to Jamaica.

Known as a global connector with long-standing relationships and for his keen ability to identify and leverage marketplace trends and data, his digital expertise led him to pioneer the Jamaica Tourist Board’s use of social media as a marketing tool during its early inception.

Donovan White, Director of Tourism, Jamaica Tourist Board, said: “We are truly fortunate to welcome Philip Rose to this post, as he is a champion of Jamaica’s tourism with outstanding qualifications and a well-established track record of excellence. The strategic direction, proficiency and foresight he provides have been invaluable to growing arrivals and we are fully confident that he will continue to be a driving force for tourism to Jamaica in his new position.”

Commenting on his appointment, Rose said: “It’s an honor for me to accept this appointment within the Jamaica Tourist Board, who first recruited me from the hospitality sector over 20 years ago. I have always been passionate about selling and marketing travel to Jamaica as well as aligning strategies and tactics to meet objectives and targets, so I look forward to doing so in an expanded capacity with this promotion.”

Go to www.visitjamaica.com for more.


Seen in the photo, from l to r, are Jamaica’s Minister of Tourism, Edmund Bartlett; Philip Rose, the JTB’s newly appointed Deputy Director, Americas; and Donovan White, the JTB’s Director of Tourism.