JTB Plans ‘Fam-tastic’ Fall For Agents

The Jamaica Tourist Board (JTB) wants Canadian travel advisors to experience Jamaica in person this fall and has put together a series of immersive familiarization tours to help them do just that.

Agents can apply now for an opportunity to participate in one of five exclusive FAM trips hosted from September to December, each with a distinct theme or educational focus.

JTB guides will accompany each FAM trip to help showcase the island’s accommodations, attractions, transportation services and more. Agents will come away feeling inspired and empowered with critical first-hand knowledge to help sell the destination.

The JTB’s Fall 2023 FAM schedule includes:

Jamaica Product Exchange (JAPEX) – Sept. 10-15, 2023

Jamaica’s premier tourism trade show, JAPEX, offers the perfect setting for travel advisors to network with colleagues and connect one-on-one with suppliers. Agents will have a chance to meet industry vendors and representatives from Jamaica’s many hotels, villas, attractions and ground transportation services. 

Off-Site Weddings – Sept. 18-24, 2023

Jamaica is home to many unique event venues and special off-resort locations for brides and grooms who want to plan a destination wedding. This FAM trip will give participants an in-depth look at some of Jamaica’s most iconic locations to say ‘I do’ as well as popular resort options for on-property weddings.

Luxury – Oct. 18-23, 2023

For agents working with clients who demand the very best, this exclusive luxury-focused FAM trip will showcase Jamaica’s upscale resorts, attractions and experiences. From bespoke tours to private transportation services, agents will gain a true appreciation for Jamaica’s premium offerings. 

Destination FAM – Western Canada – Nov. 18-23, 2023

Exclusively for travel advisors departing from Calgary, this destination FAM will give agents an immersive look at the island’s most popular tourist hotspots. The itinerary will feature key resorts and attractions, and will include a sneak preview of new and up-and-coming locations.

Destination FAM – Québec – Dec. 5-12. 2023

Exclusively for travel advisors departing from Montréal, this week-long itinerary will guide participants through Jamaica’s main resort areas and showcase true island culture and cuisine.

Prices for Destination Jamaica’s educational FAM trips start at $499, with fees covering return airfare, accommodation, meals, activities, and ground transportation in Jamaica.  As space is very limited, agents are encouraged to apply early to secure a spot.

To apply for one of the upcoming FAM trips, go to .