Jumeirah Popular With Canadians


The timing was right for Jumeirah Hotels & Resorts to call in Toronto Friday for a trade luncheon extolling the virtues of the luxury brand, which includes the Burj Al Arab in Dubai (the famed “sailboat” hotel).

Company VP sales and marketing Americas Tom Civitano told travel agents at Sassafraz that Canada had just become Jumeirah’s second leading provider of guests.

“It’s a historic day,” he exclaimed, noting that more than 14,000 Canadians a year now stay in Jumeirah properties, which extend across Europe and Asia in addition to the Middle East region for which it is traditionally known.

Civitano called new Canada’s status a “huge statement” and looked forward to a day when Jumeirah would have a hotel here.