Karisma moving into Jamaica

Karisma Hotels & Resorts, which has 11 El Dorado Spa Resorts & Hotels, El Dorado Generations, and Azul Hotels and Villas by Karisma properties on Mexico’s Caribbean coast, is expanding beyond the Riviera Maya to Jamaica. Karisma Hotels & Resorts has acquired majority and controlling interest in the former Sandy Bay Beach Resort in Negril, which will now operate under the name Seashore Bay Beach Resort. The directors of Poinciana Resorts Ltd. were confident in the partnership with the 12-year-old Karisma Hotels & Resorts after visiting each of the group’s properties, saying, “The Gourmet Inclusive concept brings something unique to Jamaica. We feel that the philosophy of the management and staff at Karisma as well as their innovative approach to hospitality will be positive for Negril and Jamaica as a whole. We are excited that the resort will be elevated to a five-star Gourmet Inclusive property.”Following a 60-day transition period, the 128-room Seashore Bay Beach Resort will operate as an all-inclusive property for couples, singles and families. It will be ready to welcome guests as of Dec. 1. Guests will enjoy an all-inclusive experience with nine categories of rooms and suites with garden and ocean views, two pools, four specialty restaurants, a spa, various activities and entertainment, and a kid’s club. Reservations can be booked through http://www.seashorebaybeachresort.com . Rates start at $181 p.p., per night, based on double occupancy, which represents a grand opening savings of 53%. Children ages three to 12 are $32 per night; children under three years old are free. A multi-million US dollar renovation is planned for Seashore Bay Beach Resort, after which it will be rebranded an Azul Hotel, operated by Karisma Hotels & Resorts, and “providing couples and families with a customized five-star Gourmet Inclusive vacation experience focused on the best in food and service.”(http://www.karismahotels.com)