Kissimmee revs up marketing efforts in Canada

The Kissimmee Convention & Visitors Bureau (CVB) has chosen VoX International Inc. as its marketing agency to promote the Central Florida destination in Canada. Under the direction of the CVB, the firm will be responsible for developing and implementing a marketing plan, providing a strategic direction in sales, public relations and promotions for the Canadian market. “As we begin this year’s marketing efforts in Canada, we are thrilled to have a strong partnership with VoX International to accomplish our goals,”says Tracy Ward, director of sales and marketing for the Kissimmee CVB. “Canada has always been a valuable and important market for us; we’re looking forward to extending our message and further positioning Kissimmee as a preferred travel destination for Canadian visitors.””Canada has become the strongest inbound market to Florida — offering great value, memorable experiences and continued excitement for first and repeat visitors,”says VoX president Susan Webb. “We are confident at VoX that our experience and valued contacts will be great assets to the Kissimmee Convention & Visitors Bureau.”Christine Duarte (pictured), account manager with VoX International Inc., has extensive experience in the tourism industry. She will focus on business development and education of Kissimmee to the trade, as well as campaign management of all PR and advertising initiatives. Duarte can be reached at [email protected] or by calling 416-935-1896, ext 232.