Meetings and incentive (MICE) travel was at the forefront of a Tourism Ireland event in Toronto Tuesday night with eight Ireland suppliers on hand to meet with meeting planners at the Four Seasons Hotel.
Alison Metcalfe, executive vice-president, USA & Canada at Tourism Ireland, was on hand and noted that the MICE market is growing from Canada, with the Emerald Isle offering groups a great selection of venues, from purpose-built to castles and even a lighthouse, a good variety of accommodation options and endless unique experiences.
“Our goal is to educate planners on why Ireland is a unique meeting and incentive destination,” said Metcalfe.
Those attending the Toronto event were treated to a networking reception with live entertainment, hors d’oeuvres and cocktails, including a Jameson whiskey tasting station.
The Ireland road show then moved on to Chicago and Minneapolis.
Pictured at the event are (l-r) Christoph Haustein, TIFCO Hotel Group, Metcalfe, Paula Cogan, The River Lee, Alan Gallagher, Mount Juliet Estate, and Dana Welch, manager, Canada, at Tourism Ireland.