Lindblad & National Geographic expand partnership
Lindblad Expeditions announced the long-term extension and expansion of the Lindblad Expeditions brand’s strategic relationship with National Geographic.
Under the new agreement, the two companies have extended their industry-defining 20-year relationship for 17 additional years, with a commitment through 2040 that will allow the brand to reach new worldwide audiences through three compelling new market opportunities including:
- Global rights to the National Geographic brand for expedition cruises, which will enable Lindblad Expeditions to increase its fleet capacity of 17 intimately scaled exploration ships and expand into additional market segments;
- Leverage of The Walt Disney Company as an affiliate of National Geographic Partners to distribute product through Disney’s powerful sales channels and support robust joint marketing campaigns; and
- Enhancements to the onboard guest experience with more immersive storytelling and experiences connected to the National Geographic brand.
A milestone in Lindblad Expeditions’ global growth strategy, this expanded relationship will elevate the brand’s position as the leader in expedition cruise, the breakout travel trend of the decade.
“The extension—and, most importantly, the expansion—of our strategic relationship with National Geographic will enable us to significantly grow our business and each of our brands on an international scale and reach more citizen explorers than ever before,” said Sven-Olof Lindblad, Founder and Chief Executive Officer, Lindblad Expeditions.
To learn more about the strategic relationship between Lindblad Expeditions and National Geographic, click here.