A major advertising campaign – #LondonIsOpen – has been launched to show that London is united and open for business and to the world following the EU referendum.
Supported by Mayor Sadiq Khan, #LondonIsOpen will show the world that London “remains entrepreneurial, international and full of creativity and possibility, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated.”
The mayor is urging all Londoners, organizations and businesses to show their support for the #LondonIsOpen message via social media, through other creative ways. The starting idea for the campaign is built around London opening its doors to welcome people in, and will encourage people to use this as a platform for their own contributions.
#LondonIsOpen will be promoted at major events and leading visitor attractions across the capital this summer.
“London is the best city in the world. It is creative, international, entrepreneurial and full of opportunities. I’m incredibly proud to be mayor of a city that’s so comfortable with its diversity and so optimistic about its future,” said Khan. “We don’t simply tolerate each other’s differences, we celebrate them. Many people from all over the globe live and work here, contributing to every aspect of life in our city.”