Long-time partners, Travelport and Air Canada have signed a new, long-term, full content agreement that establishes a framework for ongoing merchandising, branding, and technology collaboration between the two travel industry leaders.
The new deal will see Travelport-connected agencies in over 180 countries having real-time access to search, sell, and book Air Canadas fares and inventory through the Travelport Travel Commerce Platform.
As well, Air Canada will expand its use of Travelports technology solutions – including Travelport Rich Content and Branding — to display its branded content and ancillaries to travel agencies, enabling them to help their customers make informed travel choices.
Travelport will also connect to Air Canadas API content via the Travelport Universal API and Travelport Agencia, further broadening the choices available to agents.
Duncan Bureau, vice president, global sales for Air Canada, said:
“Today marks an exciting chapter in the partnership between our two companies by laying the groundwork for us to continue working together on next generation technologies and merchandising solutions that provide travel agents and travelers with the best branded products, best branded services available, and the best branded content in the travel industry.”
Recently, Air Canada also agreed to use Travelports EMD+ technology which allows the airline to process ancillary sales with travel agencies, beginning with Preferred Seats and Advance Seats.
Chris Engle, vice president Americas, air commerce for Travelport, noted that:
“Air Canada was an early leader in partnering with Travelport to provide enhanced, branded content and ancillaries to our agency customers. This agreement further strengthens our partnership in a manner that promises a robust future with expanded opportunities for Travelport agency customers and their travelers to personalize their unique travel experiences on Air Canada.”