Destinations

Love Is In The Air In The Caribbean

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With the start of the New Year comes the launch of a new initiative by the Caribbean Tourism Organization (CTO) – 2016 The Year of Romance in the Caribbean – a campaign celebrating everything romantic about the region. Through the initiative, the CTO and its member countries and hotels will highlight the Caribbean as the leading choice for a romance vacation.

“With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches, secluded accommodations, an abundance of land and water activities, top-notch spa services and personalized attention that meets the needs of the most discerning traveller,” said Hugh Riley, secretary general of CTO. “The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine’s Day. A romantic theme is easily embraced by all of our member destinations 365 days a year.”

Throughout the year, the CTO, in co-operation with its private sector partner the Caribbean Hotel & Tourism Association (CHTA), will assist member countries with an assortment of ideas which can be implemented around the theme of romance to appeal to consumers, travel agents and tour operators.

Innovative ideas will be developed around first-time or second-time marriages and the renewal of vows; the most romantic locations to “pop the question” or to say “I do”; inviting celebrity couples to get married in the Caribbean; revisits by couples who were married or honeymooned in the Caribbean; couples celebrating milestone anniversaries; gift registries of romantic vacations in the Caribbean.

“We anticipate that in addition to the ideas we provide our members, the countries and hotels will develop their own plan of action for promoting romance in their individual destinations,” added Riley.

“The theme is inclusive of our partners, both public- and private-sector. Caribbean hotels, travel agents and tour operators are urged to create their own romantic ideas or adopt ones being embraced by the destinations. We envision airline partners getting involved with their own ‘love is in the air’ offers and recognizing bridal parties onboard who are heading to a destination wedding in the Caribbean. We think video bloggers too will get involved in featuring the winners of the most romantic ideas.”

(http://www.OneCaribbean.org)