Lujure Welcomes Guinci, Expands Product Offerings

Lujure has announced that Nadia Guinci has joined its leadership team as Managing Partner, effective immediately.

Guinci will develop strategic marketing and partnership initiatives to continue growth and expand the villa sector. To celebrate the addition to Lujure’s leadership, the organization is offering travel agents extra commission.

Bianca DeMarinis, President, Lujure, said: “The way consumers shop and prioritize travel has forever changed. In order to strategically market Lujure’s expertise and offerings, I knew I needed a partner with a proven track record and the right skill set.”

DeMarinis continued: “Nadia was the perfect fit. She understands the landscape of boutique and luxury travel, has led multiple marketing initiatives and has created partnership opportunities for multiple brands. I’m so happy to have her as a partner as we enter a new era for Lujure.”

Guinci has over 10 years experience in marketing and social media. Notable career highlights include building and managing the online presence for Red Label Vacations Inc. brands such as

She has also developed marketing strategies in other industries including arts, music and events. As Managing Partner, she will elevate the Lujure experience for both agents and consumers, while expanding the product line and services. Nadia will lead Lujure’s marketing and partnership initiatives and support brand growth.

In honour of Guinci joining Lujure, the organization is offering Canadian travel agents 12% commission on new bookings.

Bookings must be made between March 22, 2023 and June 1, 2023 for travel until Dec. 31, 2023.

Lujure specializes in destinations and accommodations that are the perfect little hideaways worldwide, ideal for relaxing and restorative getaways. It is a premier travel provider ideal for clients who value the little luxuries of a destination, the culture, the people and the experiences. The organization also offers concierge services, event planning and other tailor-made services.

Guinci observed that: “It is very special to be joining a female-run company. In addition to providing elite travel services, we want to be known as a company that supports and empowers the women of travel.”

She continued: “I am thrilled to partner with Bianca and immerse our clients with unique product offerings and the best travel experiences possible. It’s a rewarding feeling connecting one-on-one with travellers, and being a part of their travel story. I cannot wait for everyone to see what we have planned, as we showcase the beauty of refined luxury and slow travel.”

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In the photo

Nadia Guinci, Managing Director, Lujure. Bianca DeMarinis, President, Lujure.