Make It Authentic. Make It Jamaica.

In the first part of a two part series, Jamaica’s director of tourism, Donovan White sits down with Canadian Travel Press’ executive editor, Bob Mowat to talk about how the popular Caribbean destination plans to play its role in the “finely tuned wheel of global travel and tourism.”

Ask Donovan White what his brief is and he’ll tell you that it’s “to take what is a fantastic product and make it even more fantastic.”
The Jamaica Tourist Board’s (JTB) director of tourism was in Toronto along with the island’s Minister of Tourism, Edmund Bartlett and the JTB’s regional director Canada, Philip Rose talking to the Canadian travel trade about not only what Jamaica will have on offer during the upcoming winter 2018-2019 season, but also how the destination is adapting to a changing tourism marketplace.

White, who has been in the director of tourism job about seven months now, explained that his job is about “how we continue to evolve our destination in the age of transition, in the digital age … working with a much more intelligent and tech savvy marketplace and traveller and ensuring that Jamaica plays its role in that finely tuned wheel of global tourism and global travel.”

For the full story, check out this week’s digital edition of Canadian Travel Press.


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