women in travel

Making Sure Agents’ Voices Are Heard

A Conversation With ACTA’s Wendy Paradis

In this week’s issue of Canadian Travel Press, ACTA president, Wendy Paradis talks about how the association is working to advocate for its members, while at the same time dealing with its own challenges during a global pandemic.

Paradis told CTP that: “We are a small team and we needed to leverage our resources as best we could to ensure maximum impact.  The amount of ONGOING lobbying required to ensure travel agencies and travel industry remains a priority is intense.”

And she explained that: “At approx. 24,000 travel agents across Canada, we are relatively small in size compared to other industries that are lobbying and have workers in the hundreds of thousands. Because the need is now so great from so many industries – we need to continuously reach out to ensure our voice is heard by multiple ministries at the federal level along with multiple ministries at the provincial level. Prioritization has been critical. It’s a lot.”

But Paradis made it clear that: “Our first priority was to ensure that the travel agency voice was heard loud and clear to secure aid to help travel agencies weather the crisis, as we all knew the impact was immediate and deep.”

For the the full story, check out this week’s issue of Canadian Travel Press.





Posted in COVID-19, News, Tourism Organizations, Travel Agents, Trends & Research