Making Your Dreams Travel

Air Canada Vacations is taking off.

The tour company is celebrating the global unveiling of its refreshed brand and to mark the occasion, it’s reaching out to all of its agency partners to share in the buzz of this momentous milestone. Ultimately, with this pivotal launch, ACV says: “We’re reinforcing ourselves as true vacation matchmakers, just like you.”

The operator said that: “Our most noticeable change is the visual implementation of the iconic red Dreamline across all media. As you get to know the new look and feel of our marketing material, you’ll notice that no two Dreamlines are alike.”

And ACV continued: “That’s because we’re not a one-size-fits-all tour operator – we’re vacation curators who take our signature, Making Your Dreams Travel, to heart. The ever-evolving Dreamline represents a path that’s truly in line with the dreams of our customers, highlighting memorable moments and accompanying them on flawless vacation experiences.”

Before concluding: “Most crucially, this exciting shift brings with it up-to-date products for your clients that will translate to fresh new sales opportunities for you. As it turns out, we’re just as committed to Making Your Dreams Travel too.”