Reach will be responsible for managing public relations, sales and marketing activities in Canada with a special focus on Ontario.
“We are delighted to have the support from our local community to finally expand our opportunities in Canada,” said Liz Fitzsimmons, managing director, Maryland Office of Tourism. “The Canadian market is of great importance to Maryland and is the fifth largest international market showing tremendous growth over the last few years.”
“Having spent many family vacations in Maryland, the state has a special connection to me,” said Charmaine Singh, president, Reach. “Our team is excited to promote Maryland as a destination with a wide variety of choices for the culinary, sports, history and beach enthusiast.”
She added with direct flights from Air Canada and a 10- to 12-hour drive from Montreal and Toronto, Maryland is an easy and affordable getaway for Canadians.