Meet the multi-winners of this year’s Agents’ Choice Gala!
During the 25th annual Agents’ Choice Gala, which took place on June 19, several suppliers took home multiple awards, further highlighting their excellence and dedication to their travel agent partners.
Here are the six companies who scooped up a series of big wins:
Air Canada/ Air Canada Vacations
Air Canada took home the following two awards:
- Favourite Airline – Business / First Class Service
- Favourite Travel Agent Education Program
Air Canada Vacations took home the following four awards:
- Favourite Tour Operator – Europe/Middle East/Africa
- Favourite Tour Operator – Caribbean Mexico
- Favourite Tour Operator – Groups
- Favourite Supplier Road Show
Air Transat
Air Transat took home the following award:
- Favourite Airline — Leisure
Transat took home the following award:
- Favourite Supplier — Above & Beyond
“It is truly an honour to be named the favourite leisure airline. This recognition is especially meaningful because it comes from travel advisors across the country—professionals who understand the industry deeply and work closely with travellers every day,” said Benjamin Pron, vice-president, commercial, Air Transat. “Being selected by them affirms our commitment to delivering exceptional service, memorable travel experiences, and consistent value. It’s a testament to the dedication of our entire team, and it inspires us to keep raising the bar for leisure travel.”
“It is a true honour to have also received the “Favourite Supplier – Above and Beyond” award, which highlights our team’s dedication to delivering exceptional service and support,” added Julie Sareault, Commercial director, Transat Tours Canada. “We’re equally proud that this marks a third award overall for Transat, including the recognition of Charlotte Pedneault for her outstanding work as BDM. These honours reflect the passion and commitment of our entire team, and we’re deeply grateful for the continued trust and support from our partners.”
G Adventures
Tour operator G Adventures took home three awards at this year’s gala, which included:
- Tour Operator – Central/South America
- Tour Operator – Adventure
- Inspiring Innovation
“From launching the Ripple Score to help travellers see exactly how much of their money stays in the destination, to our G for Good social enterprise projects that support community development, we continue to redefine what responsible travel looks like,” says Sara Murphy, regional marketing manager, Canada, on the company’s win for Tour Operator, Adventure. “We’ve also introduced innovative travel styles like Solo-ish Adventures, designed to connect solo travellers with a sense of adventure and community, and the Geluxe Collection, our premium active travel style for travellers seeking active exploration and hands-on cultural experiences paired with comfortable stays.”
New in 2025, the Inspiring Innovation Award reflects the theme of this year’s Agents’ Choice Readership Survey and was introduced to recognize some of the remarkable achievements of Canadian travel companies in the past 25 years.
These achievements have inspired others in the industry – whether they are competitors or agency partners – to reach higher, and further.
“We’re incredibly honoured to receive the Inspiring Innovation Award from Baxter Media,” she continued. “At G Adventures, innovation isn’t just about adopting the latest tech; it’s about challenging the status quo of what travel can and should be — a force for good. It’s about creating new ways for travellers to connect meaningfully with the places they visit, while ensuring those experiences have a lasting, positive impact on local communities.”
Sandals
Sandals took home the following two awards:
- Hotel Brand – All-Inclusive – Caribbean
- Responsible/Philanthropic Travel Foundation
“To be named as the Favourite Hotel Brand – All-Inclusive – Caribbean once again is simply incredible. Yes, we’ve held this honour every year since the inception of the Agents’ Choice Awards, but honestly, our 25th straight win this year is just as thrilling – and just as gratifying – as our first win over two decades ago,” said Maureen Barnes-Smith, vice-president, sales and marketing, Canada, Unique Vacations Inc. “To know that year after year, Canadian travel advisors continue to place their trust in both the Sandals and Beaches Resorts product and in our Canadian sales team is remarkable. It’s an honour that we never take for granted and one that we work very hard to maintain.”
TravelBrands
TravelBrands took home the following three awards:
- Favourite Consolidator
- Favourite Tour Operator – FIT
- Favourite Call Centre
WestJet/WestJet Vacations
WestJet took home the following award:
- Favourite Airline — Canada-based
WestJet Vacations took home the following award:
- Favourite Tour Operator — Mainland USA
“We’re honoured to be named the favourite airline in Canada by travel advisors. This recognition truly means a lot to us. It shows that our efforts to improve operations and enhance the guest experience for our shared clients are making an impact,” said Amanda Ierfino, vice president, sales and cargo. “Knowing our partners see and value this work is incredibly motivating and reminds us we’re on the right track. Thank you to all our partners for your continued support – here’s to many more years of collaboration!”
“Being selected as the favourite by 7,708 travel agents is an incredible honour. This award means so much because it comes directly from the people who live and breathe the travel industry every day. Travel advisors are on the front lines—connecting with clients, understanding their needs, and ensuring every detail of a trip is just right,” added Shannon Cunningham, manager, leisure sales, WestJet Vacations. “To be recognized by them means that our work is resonating where it truly matters: with the professionals who know the industry inside out. It’s a validation of our commitment to service, trust, and genuine partnership. Their vote of confidence tells us we’re making a meaningful impact—and that’s deeply rewarding. This award is significant not just for the recognition, but because it strengthens our connection with the advisor community. It inspires us to continue raising the bar and to keep delivering value, support, and reliability they can count on.”
Congratulations to all of this year’s winners!
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