To celebrate its 20th anniversary, Air Tahiti Nui has unveiled its new logo and visual brand identity.
Long synonymous with Air Tahiti Nui and The Islands of Tahiti, the ubiquitous Tiare flower takes a central position in the revamped logo, now with a sophisticated and modern new look.
Carefully crafted by globally acclaimed Tahitian artist, Alex Lee, the updated Tiare flower embodies the pure, natural beauty and spirit of The Islands of Tahiti.
The forward-facing flower conveys a subtle but powerful message about Air Tahiti Nuis preparedness for the future and captures the very essence of taking flight and moving onwards, forwards and upwards.
The new logo and branding were designed by Future Brand, a brand agency specializing in brand creation and transformation. Future Brands past work includes the design of the new American Airlines brand as well as the new brand of The Islands of Tahiti for the Tourism board of French Polynesia.
In addition to updating the airlines visual identity and its most visible icon, the Tiare flower, Air Tahiti Nui is refreshing its positioning, values and personality centered on the experiential Polynesian nature of Mana.
This milestone is an important step in the overall transformation that Air Tahiti Nui is undergoing to remain the premier international airline of French Polynesia.
Upcoming highlights this year include the presentation of the new crew uniforms, the new connected inflight entertainment system and the delivery of the new Dreamliner B787-9 aircrafts in October 2018. In November 2018, the airline will toast to 20 marvelous years in the sky on its official anniversary.
About Air Tahiti Nui:
Air Tahiti Nui is the first international airline based in Papeete, Tahiti. Created in 1996, the company operates from its Tahiti Faaa International Airport with a fleet of Airbus A340-300 towards Paris-CDG, Los Angeles, Tokyo and Auckland-NZ. In May 2015, Air Tahiti Nui announced the renewal of its entire fleet with four Boeing 787-9 Dreamliners, which are due to be delivered in 2018 and 2019.
For more, go to www.airtahitinui.com .