Melbourne Hosting Australian Tourism Exchange 2024
For the first time since 2015, The Australian Tourism Exchange (ATE) will return to Melbourne in 2024. Australia’s largest annual tourism trade event to be held at the Melbourne Convention and Exhibition Centre (MCEC) from May 19 May to May 23, 2024.
Tourism Australia Managing Director, Phillipa Harrison announced Melbourne as the next host of the event during ATE23 which was held on the Gold Coast.
Said Harrison: “After a couple of years of hybrid events it has been great this year to have ATE back to its traditional format on the Gold Coast and we can’t wait to work with Visit Victoria to deliver another amazing ATE in 2024.”
She continued: “Melbourne has proudly hosted our premier travel trade event on eight occasions in the past and we look forward to taking ATE, and more than 2,000 delegates, back to Melbourne to drive future tourism business across Australia.”
And Harrison added: “ATE brings together tourism businesses, tourism wholesalers and retailers from around the world for four days of appointments, as well as networking events, which are more important than ever before as competition grows for the tourism dollar.”
ATE24 will be the ninth time ATE has been staged in Melbourne, which first hosted the event in 1991 and then again in 1992, 1997, 1998, 2003, 2004, 2009 and 2015. Melbourne had been due to host the 2020, but the event did not go ahead due to the global pandemic.