Merit Acquires Vancouver-Based CruiseExperts

Merit Travel has acquired Vancouver-based CruiseExperts Travel, marketing another milestone in Merit’s growth strategy and reinforcing its focus on niche travel segments.

Along with strengthening its relationships with cruise suppliers, the purchase also grows and strengthens Merit Travel’s team of highly experienced, cruise-focused, travel consultants, while at the same time broadening their reach and market exposure.

Company president, Jason Merrithew said of the acquisition: “We’re very excited to have the team at CruiseExperts Travel join the Merit family. Our business aligns really well, with both teams sharing a passion for cruise vacations and a relentless client-focused approach. We’re confident our teams will integrate seamlessly.”

Both CruiseExperts Travel and Merit Travel belong to the same travel consortium, Signature Travel Network. Many shared tools and practices across both business will ensure a smooth transition for the team at CruiseExperts Travel.

Blaine Lambert, co-owner of CruiseExperts Travel, said: “We’re enthusiastic about seeing CruiseExperts Travel grow under Merit Travel management. Merit Travel has the skillset and resources to continue to grow in the cruise market.”

And Denis Lim, co-owner of CruiseExperts Travel added: “Their strategy of focusing on developing travel specialists will ensure our current and future cruise clients are in good hands.”

With this acquisition, Merit Travel is poised for rapid growth in the cruise vacation space. The brand continues to emphasize the importance of using an experienced travel expert to help ensure an outstanding vacation experience.

Merit’s niche specialists have earned the reputation as leading providers of golf and ski vacations, adventure travel, extended stays and hosted group tours. With the wealth of knowledge and experience gained through this acquisition, Merit now solidifies their position as a ‘go-to’ provider of cruise vacations.

As Jason Merrithew sees it: “In the always competitive and growing cruise market, we anticipate increased ability to capitalize on superior buying power with the goal of providing our clients with some of the most competitive cruise vacation options on the market today.”

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