Mexico posts strong results, as visitors embrace new experiences
Mexico’s tourism boom is showing no signs of slowing down; from January to July 2025, the country welcomed 47.4 million international visitors — a 13.8% increase compared to the same period in 2024.
Of these, 23.4 million were tourists staying overnight, up 7.3% year-on-year. Visitors are also spending more, with US$18.68 billion in international visitor expenditure, marking a 6.3% growth over last year.
Mexico’s President Claudia Sheinbaum Pardo said: “This year’s indicators prove that Mexico is on trend. Visitors are staying longer, spending more, and discovering the diversity of experiences we offer — from community tourism and ecotourism to rural adventures that directly benefit local communities.”
The United States and Canada remain the top inbound markets, supported by robust air connectivity.
In July alone, Mexico–U.S. air capacity reached 4.6 million scheduled seats, a 5.5% increase from 2024, ranking as the second-busiest air corridor in the world. Canadian travel interest is also on the rise, with more direct flights and seasonal routes making Mexico’s beaches, colonial towns, and cultural hubs even more accessible for winter getaways.
Mexico’s National Community Tourism Program is enriching the visitor experience while promoting sustainable development. Travelers can now explore curated experiences led by local communities — ranging from bioluminescent lagoon tours in Chacahua and artisan workshops in Oaxaca to cenote swims in the Yucatán and cultural celebrations in Puebla.
These initiatives preserve cultural heritage, generate local income, and invite visitors to connect more deeply with Mexico’s people and traditions.
Mexico’s major gateways — Mexico City, Cancún, Guadalajara, Monterrey, and Puerto Vallarta — continue to draw millions, but the country’s “Pueblos Mágicos” and community-led experiences are giving travelers new reasons to return. Whether seeking wellness retreats, culinary immersion, adventure travel, or cultural exploration, Mexico offers a dynamic mix of destinations and activities for every season.
With international arrivals at record highs and demand expected to remain strong into the winter, travelers are encouraged to book early to secure the best options.
Josefina Rodriguez, Mexico´s Secretary of Tourism, observed: “The combination of increased airlift, elevated experiences, and authentic cultural encounters positions Mexico as one of the most exciting destinations for North American travellers right now.”
