Modern Luxury Lives Here

Celebrity Cruises has unveiled what it’s describing as a “bold, new” global campaign using the theme “Modern Luxury Lives Here” and leveraging the iconic “X” in its logo to showcase what it is that makes the cruise line unique.

The fully integrated campaign will be visible across all channels, most noticeably on TV, digital and social media.

The cruise line’s new 30-second and 60-second TV spots, named “Marco Polo,” offer a modern interpretation of the well-known game of call and response from childhood days gone by. The spot transcends the simplicity of the game when Celebrity Cruises staff members beckon like-minded travellers to answer the call of modern luxury.

The spot targets those who would appreciate the experience that Celebrity delivers, just as Marco Polo was an explorer of the world who loved to discover and travel the globe.

This creative will be complemented by three additional 30-second TV spots, which will debut later this month, and show what makes Celebrity so special.

Sail on over to for more.