Montreal Rolls Out The Red Carpet

Tourisme Montreal is encouraging Montreal hotels to participate in Hospitality Week – a new initiative that promises to become a major annual event.

Scheduled to take place from Aug. 21 to Aug. 28, the event is part of “Montreal vous accueille” — “Montreal Welcomes You” — a broader project led by Tourisme Montreal to enrich the visitor experience by enhancing the overall quality of tourist hospitality in the city.

After aligning the visual identity of Montreal’s main points of entry and the city’s fleet of taxis through a joint initiative with the Bureau du taxi [Taxi Bureau], Tourisme Montreal is now calling on several members of the Hotel Association of Greater Montreal to proudly display the “Bonjour” signature during Hospitality Week.

Participating hotels can also offer guests postcards, luggage tags and umbrellas featuring the “Bonjour” logo.

Yves Lalumiere, president and CEO of Tourisme Montreal, said: “Since visitors are increasingly seeking local experiences, Tourisme Montreal is looking to improve the tourist welcome strategies used by our partners across the city. We would like to sincerely thank all the hotels that will be participating in this initiative, as it will help generate buzz about the city.”

“I’m delighted to report that many hotels located in the city centre and Old Montreal have agreed to participate. This goes to show how important it is to them to offer a warm welcome, and it’s a testament to their commitment to working together on this joint project,” said Eve Pare, president and CEO of the Hotel Association of Greater Montreal.

Tourisme Montreal hopes to make Hospitality Week an annual event, to be held at the beginning of the summer tourist season. Everyone is invited to share their experiences during Hospitality Week by using the #MTLMoments hashtag.

For more, go to http://www.mtl.org for more.