With the 2021 United Nations Climate Change Conference (COP26) underway in Glasgow, VisitBritain is taking the opportunity to promote sustainable tourism in Britain.
In its latest international consumer research, VisitBritain found that more than two-thirds of travellers surveyed across 13 countries are thinking more about sustainability and the environmental impact when planning holidays.
To that end, VisitBritain has launched a global sustainable tourism content ‘hub’ for visitors with itineraries, activities and experiences to enjoy a sustainable stay in Britain.
VisitBritain’s executive vice-president Americas, Gavin Landry observed that: “The COP26 Summit and the accompanying media exposure gives us a timely and valuable opportunity to highlight how visitors can enjoy a sustainable and responsible stay in Britain, from eco-friendly accommodation to dark sky reserves, from sustainable fashion and locally sourced food and drink to epic train journeys and cycling routes.”
Landry pointed out that: “Many businesses and organizations in our sector are already putting sustainability at the heart of what they do and we want to support visitors and our global travel trade partners to find products and experiences that will enrich their stay. And we hope people will then stay longer, travel more widely using low-carbon transport and to explore out of season.”
VisitBritain has set out its priorities to aid the recovery of both domestic and international tourism, including rebuilding a more resilient, sustainable and accessible industry supporting the UK Government’s ambitions set out in the Tourism Recovery Plan.
Its recently published Sustainable Tourism discussion paper sets out its approach, from championing regional dispersal and low carbon transport, sharing resources and best practice with businesses to working with the trade on itineraries that support sustainable and responsible tourism.
Go to www.visitbritain.org for more.