MSC Cruises Celebrates First F1 Grand Prix As Title Sponsor

MSC Cruises and Formula 1 reached a new milestone together, celebrating the first Grand Prix with MSC Cruises as title sponsor. The FORMULA  1 MSC CRUISES BELGIAN GRAND PRIX 2023 was held at the Spa-Francorchamps Circuit in Belgium from July 28 to 30, 2023.

As the race’s title sponsor and Global Partner of Formula 1, MSC Cruises brought the line’s global reach and passion for excellence to this thrilling event, enhancing the experience for fans around the world.

Motorsports enthusiasts and MSC Cruises guests alike witnessed the merging of two world-class brands – each distinguished for their commitment to providing unforgettable experiences and pushing boundaries.

As title partner, MSC Cruises had greater track branding visibility, prominently featuring its brand on the start-finish line amongst other key locations around the undulating and fast track.

Furthermore, the winning Driver and Constructor trophies have been co-designed by MSC Cruises to be unique for the brand and this event, with Gianni Onorato, CEO of MSC Cruises, who played an integral part of the podium ceremony, observing: “Being the title sponsor in Belgium is the next milestone in our partnership with Formula 1.

An MSC Cruises trophy was presented during the Formula 1 podium ceremony; an incredible moment celebrating the success of the drivers and recognizing the teamwork that goes into delivering winning results. It was a real honour for me to participate in this special moment on behalf of MSC Cruises and present the winners with the trophy.”

As part of the global partnership, MSC Cruises will position ships alongside races at select Grand Prix weekends, to offer a unique hospitality experience from the ship to the racetrack.

The first of these event weekends will take place in November in Abu Dhabi, for the final race of the 2023 season with more races to come in 2024. MSC Virtuosa will spend the Grand Prix weekend dockside, offering motorsport fans a unique combination of world-class accommodation, unparalleled hospitality, and convenient transport, including VIP packages to ensure that the race weekend is a truly memorable experience. This offer will be extended to other destinations, with other ships, from the start of the 2024 season.

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