MSC Cruises Extends Formula 1 Partnership Deal
MSC Cruises has extended its global partnership deal with Formula 1. Announced in Miami on the eve of the Formula 1 Grand Prix, it will see MSC Cruises continue as Official Cruise Partner of Formula 1 through to the end of the 2026 FIA Formula 1 World Championship.
The continuing growth of interest in Formula 1 around the world, which has been particularly strong in key markets for MSC Cruises, has seen the existing global partnership agreement achieve strong results for the brand and its product portfolio. Encouraged by the success of bringing these two premium brands together, MSC Cruises will seek to further activate the partnership through an expanded program.
As part of the agreement, MSC Cruises will bring ships during select Grand Prix weekends to offer a unique hospitality experience from track to ship. The first of these will launch when MSC Virtuosa will be present in Abu Dhabi for the final round of the 2023 Formula 1 season, offering unique all-access accommodation, hospitality and transportation packages for fans and VIPs. This initial product offering will grow under the extension of the partnership with more ships and races to come during the 2024 season and beyond.
MSC Cruises was also confirmed as the title sponsor of the 2023 Formula 1 Belgian Grand Prix and the brand will have an engaging activation for racegoers within the fan zone. Further title sponsorships will be revealed at selected Formula 1® Grands PrixTM during the 2024 World championship season.
Sail on over to www.msccruises.ca for more.