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MSC Introduces New Smart Booking Engine for Agents


MSC Cruises is preparing to launch MSC Book – a completely new booking engine that will make it easier than ever for travel agents to book with MSC.

“As MSC Cruises’ continues to grow in North America, it’s critical that we provide our valued travel agent partners with the tools they need to efficiently do business with us,” said Ken Muskat, executive vice-president of sales, PR & guest services for MSC Cruises. “MSC Book is being designed with travel agent’s booking needs in mind, with the ultimate goal of enhancing the end-user experience and making the booking process as quick and simple as possible.”
MSC Book will have a clean and modern look and feel with innovative and interactive features – completely changing the way travel agents work with MSC.

Highlights of the new booking engine, scheduled to go live next month, include:

  • Book a cruise in four simple steps, including selecting cruise and stateroom – with the ability to select up to five staterooms; finding flights and hotels; adding pre-paid special services such as spa, shore excursions, specialty dining and beverage packages; and check out.
  • Save client’s itineraries as favourites so that they can quickly be viewed later.
  • Receive a quick quote or quick option at any point during the booking process.
  • Quickly find the best cruise options using search by price range, destination, departure date or embarkation port. Users can also search for client’s MSC Club loyalty status by name or MSC Club number.
  • Compare prices, dates, itineraries and any additional items included in the price for up to three cruises on a single page and print or email to clients.
  • Select staterooms via an interactive deck plan which allows agents to browse by deck and position of the stateroom and quickly see stateroom availability for the category selected.
  • View stateroom photos and layouts as well as detailed descriptions and videos of the 12 ships in MSC’s fleet.
  • Request a group directly from MSC Book and then use the booking engine to manage the group.
  • Send or print customer booking confirmations and e-tickets.
  • Read commission and other accounting reports on a new and improved dashboard.


Posted in Cruise, News