Norwegian Cruise Line (NCL) has launched a new partnership with the world-renowned Michael Mondavi Family to enhance the line’s wine selection fleet-wide. Under the direction of third-generation Napa Valley winemaker Michael Mondavi, Norwegian has increased its on-board wine selection to include a variety of wines specially selected by Michael, together with his son Rob Jr. and daughter Dina, to showcase the family’s rich history. In addition, Michael and family will be working closely with Norwegian to curate wine concepts for its upcoming ships. The all new wine menu will debut on Norwegian Getaway in January and will be rolled out to the remainder of Norwegian’s fleet in 2014.
“Our partnership with the Michael Mondavi Family will maximize the wine experience for guests on board our ships by bringing a new and unique perspective that will enhance our existing wine offering,” said NCL CEO Kevin Sheehan. “Working with an established and well-respected family who has a rich heritage of wine-making will ensure that our guests are offered some of the best wines available.”
“We only select wines we would proudly serve on our table to family and friends,” said Michael Mondavi. “We are thrilled to be working with Norwegian to bring our carefully selected wines to their valued guests and are excited to curate the guests’ experiences using our decades of collective experience.”
Additional elements of the partnership include a series of short wine tasting videos featuring members of the Michael Mondavi Family that will be shown in staterooms to educate and inform guests. Norwegian’s food and beverage staff will undergo intensive training sessions, so that they can confidently provide knowledgeable wine recommendations to guests who are looking for the perfect wine to complement their meal.
Viva Vino, Norwegian’s wine packages, offer guests the opportunity to enjoy the new wine offering and save on a variety of high-quality wines, specially selected from the line’s enhanced wine list. Viva Vino wine packages allow guests to choose their perfect package whether they are a novice wine drinker or connoisseur. Each Viva Vino package gives guests the option of choosing four, six or eight bottles to enjoy throughout their cruise — in the bar, lounge or restaurant of their choice, or even in the comfort of their stateroom. (http://www.ncl.com)