New Areas To Explore On WTM London Exhibition Floor

World Travel Market London 2023 will have three exciting new areas on the exhibition floor this year – Accommodation & Wholesalers, Experiences and Transportation.

The new areas will replace the International Hub and predominantly showcase private-sector and non-destination exhibitors.

The Accommodation & Wholesalers, Experiences and Transportation areas have been launched following extensive research carried out by World Travel Market earlier this year, which identified a trend towards travel purchasing decisions based upon experiences, as opposed to purely destination, particularly among younger generations.

WTM’s behavioural research highlighted the changing habits of the traveller, with Millennials and Gen Z increasingly making travel choices based on experience or bucket lists, as opposed to just the city, country, or region they want to visit.

Juliette Losardo, Exhibition Director at World Travel Market London, said: “While Gen X might go to Spain, New York or Paris, the newer generations want to visit a wellness retreat, go white-water rafting, or learn to cook in a local community.”

Losardo continued: “This year we’ve seen an increase in the number of non-destination exhibitors signing up to WTM London, in response to the shift in requirements of younger travellers, who make travel choices based on what they want to do and experience.”

She pointed out that: “The new Accommodation & Wholesalers, Transportation & Experience areas of the show tap into this cultural shift, offering a place where buyers can come and see what is new and exciting on offer, all in one place.”

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