New Award to Celebrate Aboriginal Tourism

The Tourism Industry Association of Canada (TIAC) and the Aboriginal Tourism Association of Canada (ATAC) have launched a new partnership to advance Aboriginal cultural tourism in Canada.

TIAC and ATAC will work collaboratively to produce industry research and recognize excellence in Aboriginal cultural tourism through the creation of the 2014 National Aboriginal Cultural Tourism Award which will be presented as part of the Canadian Tourism Awards Gala held at the Westin Hotel Ottawa on Nov. 26.

“Travel and tourism is not only important to Canada’s economic health and job creation, it also provides a platform to share with the world the cultures, traditions and people that make Canada unique. The quality and authenticity of aboriginal cultural experiences available in Canada are exactly what discerning international travellers are searching for,” said TIAC president David Goldstein. “Through this partnership TIAC looks forward to working with ATAC to develop, promote and celebrate Canada’s aboriginal cultural tourism offering.”

The National Aboriginal Cultural Tourism Award will recognize an Aboriginal tourism business that has demonstrated a commitment to the development, promotion and delivery of an authentic, innovative and enriched Aboriginal cultural tourism visitor experience. The recipient will have demonstrated a commitment to authentic Aboriginal cultural tourism as a key aspect of encouraging and promoting tourism growth in their region.

For more and to learn how to nominate a candidate, visit http://tiac.travel/cgi/page.cgi/awards.htm .