For British travellers, it’s time to take a second look at Ontario. The UK office of the Canadian Tourism Commission (CTC) has just unveiled a new campaign in partnership with Ontario Tourism Marketing Partnership Corporation. The campaign aims to highlight the diversity of Ontario’s experiences beyond its internationally recognized icons such as Niagara Falls.
The centrepiece of the four-week campaign, on display at Euston Station in London, is a wall of giant posters of photos from around the province, designed to capture the attention of the thousands of busy commuters. A combination of images and videos will follow the flow of urban professionals as they descend into the Tube station.
The “6 unforgettable days” campaign is reinforced by national newspaper ads, focusing on London, Manchester, Glasgow and Edinburgh (the four main gateways to Ontario) as well as online advertising targeting Explorer Quotient traveller-types Authentic Experiencers and Free Spirits. The campaign hashtag on social media is #DiscoverOntario.