women in travel

New Hampshire Campaign Screening in Canada


Toronto and Montreal are about to get more familiar with The Granite State.

During the months of May and June, promotional material for New Hampshire, playing off the state’s live free or die motto, will be showcased across 371 digital screens in TTC subway and GO stations, on transit shelters in Montreal and on Tim Hortons screens and street-level posters in both cities.

To celebrate the marketing campaign, representatives from the New Hampshire Division of Travel and Tourism Development held an industry luncheon yesterday (April 30) to promote the 92 state parks, 18 miles of coastline, 48 peaks over 4,000 feet, 1,300 lakes and ponds, tax-free shopping, beaches, outdoor rec and sight-seeing the state offers.

“Our tourism platform is live free and what we are trying to do is weave the idea of living free into our summer marketing program,” said Victoria Cimino, director of tourism for New Hampshire. “So what we’ve done is taken these amazing beautiful backdrops and we’ve encouraged people to live free and be fierce, live free and laugh, live free and shine bright, and live free and melt.”
Cimino says New Hampshire sees 1.1 million Canadians visitors every year, 66% of which were from Quebec, 17% from Ontario and 13% from New Brunswick.

Pictured at the event are (l-r) Kris Neilsen and Cimino of the New Hampshire Division of Travel and Tourism Development, and Meg Cowan of the White Mountains Attractions Association.

Posted in Destinations